Targeted advertising specialist
We seek a full-time remote targeted advertising specialist with strong platform knowledge and campaign creation and analysis experience.
- Work arrangement:Remote work
- Salary:To be agreed following the interview
- Employment type:Full-time employment, full working day
Requirements
- Strong knowledge and practical experience with Facebook Ads, Instagram Ads and VKontakte.
- Research audience needs and preferences for accurate targeting.
- Create distinctive, engaging ads.
- Manage and allocate budgets across campaigns.
- Strong communication skills for working with clients, colleagues and advertising platform representatives.
- Analytics experience for measuring targeted advertising
- campaigns. Certificates or relevant advertising training are an advantage.
Responsibilities
- Create and configure campaigns around audience characteristics.
- Research audience characteristics, needs and interests.
- Segment audiences and tailor offers to each group.
- A/B test advertising materials for performance.
- Allocate budgets effectively across channels and campaigns.
- Analyse campaigns and optimise strategy using the findings.
- Follow and apply targeted advertising developments.