Sber Ads: what it is and why businesses should take notice
If you promote online, you probably know platforms such as Yandex Direct and VK Ads. As for Sber Ads is still unfamiliar to many. It is an ecosystem developed by Sber focused on technology, AI and data security.
A new digital advertising player
Platform Sber Ads combined video, banners and targeting by behaviour, interests and purchasing habits, with placements both within the ecosystem of Sber's for example, on SberBank Online and SberMarket), as well as external websites.
What Sber Ads offers businesses
- Access to a distinctive audience
Reach millions of users of services such as Sber's - from bank customers to shoppers in SberMarket. Above all, integrate it naturally. - Advanced targeting
Sber Ads segments by real purchases, financial habits and digital behaviour to improve relevance. - Security and trust
Data security and quality are supported by strict internal validation algorithms. - AI integration and automation
Machine learning optimises bids and forecasts results. - Creative formats
Banners, video and audio can support objectives from reach to specific enquiries.
Who Sber Ads is for
- Small and medium-sized businesses seeking an audience with purchasing power
- Brands focused on leads, enquiries and sales
- For those testing an alternative to to Yandex
What it helps achieve
- Increasing brand awareness
- Launch campaigns quickly
- Attracting ready-to-buy customers through behaviour
- Sales growth through conversion formats
Sber Ads is already used by
- Retail and ecommerce
- Banks and insurers
- Online services and apps
- Local businesses such as food delivery or courses
Conclusion: should you use it?
Yes. Sber Ads - a newer tool to consider when improving advertising performance and reaching a different audience.
Need help launching Sber Ads?
Promarketing.tech helps with the new platform's strategy, setup, analytics and scaling. 📩
Send an enquiry through the website - we help choose a starting point and improve advertising.
