Sber Ads: an overlooked customer acquisition channel worth exploring

While some spend on declining targeting performance or their 17th Yandex A/B test, others find customers in less competitive channels. Meet Sber Ads. This is another funnel layer within an ecosystem customers already find familiar and convenient, not just another ad platform.

Yes, adoption is still limited. Yes, not everyone knows this. That makes it worth exploring now.

Sber Ads explained simply

Sber's ecosystem advertising system displays your ads:

• In SberMarket, SberPrime and SberMegaMarket
• On partner sites, including news and specialist publications
• In recommendation feeds and Salyut smart speakers
• In Sber push notifications, emails and banners

Sber ID powers the experience, meaning: - the system knows the person's interests, - selects personalised options, - access an interested audience with purchasing power.

Why should businesses consider Sber Ads?

• • Lower acquisition costs than conventional channels: our e-commerce cases include visits from ≈US$0.42.
  • A newer platform with less competition
  • Sber AI selects audiences, tests ads and optimises towards outcomes
  • Direct users to a website, catalogue or messaging channel

 Campaign combinations already producing results

1. Automated local ads and an offer of the day

What we do:

• Offer: 'Stretch ceilings, 20% off until the end of the week'
• Target only Moscow and Moscow Region
• Sber Ads selects placements and formats such as push, banners and recommendations

Why it works: The ad appears in familiar surroundings rather than an isolated advertising block.

Result: CTR was 1.5-2 times Yandex's for the same keywords.

2. Sber Ads and CRM lead retargeting

How it works:

• Import CRM customers or unanswered-call contacts
• Moderate retargeting offers: 'A gift with your order', 'Come back for 10% off'
• Ads appear through push and banners

Ideal for:

• online shops
• online courses
• local services such as repairs, beauty and dentistry

3. Sber Ads + WhatsApp catalogue + fast payment

For products and services with quick purchase decisions.

What we do:

• Sber Ads leads directly to a WhatsApp product catalogue or quick-order page
• Use specific offers: 'Delivery in 2 hours', 'A gift with your order', 'Special bundle'

Particularly suited to affordable, immediate needs such as food, flowers, technology and medical services.

What makes Sber Ads work?

• • A concrete benefit rather than 'we are the best'
  • Easy entry: landing page, quiz or WhatsApp
  • Prepared creative: we help with banners, copy and buttons
  • Allow at least ≈US$60.35 - US$120.7 for an informative test

What matters before launch?

• • Sectors develop at different speeds, especially long-cycle B2B
  • We configure Yandex Metrica and events from the start to measure
  • Sber Ads adds formats and partners each month

Conclusion

Sber Ads complements rather than replaces your marketing. Early adopters have an opportunity to:

• • acquire traffic at lower cost
  • reach a new audience
  • build a funnel where trust and payments already exist

Promarketing.tech already works with Sber Ads and understands its capabilities.Full setup from offer to lead generation. Send an enquiry to explore Sber Ads for your sector.