Retargeting in contextual advertising: bringing customers back
Winning customers is only half the task in a competitive market.
Retain interested prospects, bring them back and make purchase easier.
Contextual retargeting can help with this.
What is retargeting?
Retargeting, or remarketing, shows ads to previous visitors who explored your product or service but did not buy.
How does retargeting work?
- Cookies track actions on the website.
- Your ads appear when previous visitors browse other websites or social platforms.
- Ad messaging can reflect a visitor's previous interest in the product.
Benefits of retargeting:
Higher conversion.
- People familiar with a product are more likely to purchase.
Lower cost per click.
- Retargeting generally costs less than reaching new users.
Greater brand awareness.
- Repeated exposure helps people remember the brand.
Audience expansion.
- Reach previous visitors and people interested in similar products or services.
Using contextual retargeting:
Define your target audience.
- Who should see the ads?
Collect audience information.
- What interests your audience?
- What interests the audience?
- Which websites does the audience visit?
Configure the campaign.
- Choose website, list-based or dynamic retargeting.
- Set budget and delivery times.
- Create attractive ads.
Retargeting can support sales, awareness and customer recovery.
Want to learn more about contextual retargeting?
Contextual advertising specialists ProMarketing will help you:
- Configure a retargeting campaign.
- Collect audience information.
- Create engaging ads.
- Analyse results and make adjustments.
With help from our specialists you can make better use of retargeting and bring interested visitors back.
