Promarketing.tech weekly news (25.11.2024-01.12.2024)
This week's news raises questions about the future of business and technology. From disputes between entrepreneurs and government to rapid AI development, explore these stories and more in our review.
Business owners oppose the new levy
Entrepreneurs opposed a new 3% levy on online advertising placement revenue. They fear higher advertising prices will increase consumer prices for goods and services. Small and medium-sized businesses that rely heavily on online advertising could be particularly affected.
Opora Russia asked the government to postpone the levy. Entrepreneurs argue it would harm the economy and conflict with legislation.
T-Technologies invests in the future
While entrepreneurs raise concerns, T-Technologies is investing in the future. The company is building Russia's largest data-centre network, substantially expanding its data-processing and AI capabilities.
The new data centres will use advanced technology and be located in special economic zones to reduce costs. This will enable the company to offer clients better terms and strengthen its market position.
The advertising market is growing at a record pace
Despite business concerns, Russia's advertising market continues to grow strongly. In the first 9 months of 2024, it expanded by 25% compared with the same period a year earlier.
WhatsApp makes communication easier
WhatsApp has added voice-message transcription. Users can now turn audio messages into text and read their contents quickly.
Every week, we will share the most relevant news on our website, on Telegram channel and on social media. Follow us to stay up to date with the latest developments!
