Marketing news: 23.12.2024-29.12.2024

Business and AI are moving fast. This week's developments already affect how companies work. Here is our latest roundup.

Moscow opens business venues: the Come on In! project

Ahead of New Year, Moscow offers businesses free access to city venues through the 'Come on In!' project. More than 140 locations are available for workshops, concerts, exhibitions and other events. Participation can attract customers while contributing to the capital's festive atmosphere.

Participants must offer free events or discounts and decorate venues for New Year. In return, the city provides a 'Winter in Moscow' listing and media promotion.

AI changes the rules

Avito

AI has significantly changed Avito's search algorithm. Listing rankings now consider description quality, photos, price and other factors, rather than publication date alone. This gives buyers more relevant results and improves discovery for sellers.

Bitrix24

The company introduced BitrixGPT 4x to extend business automation. Its AI chatbot can write marketing copy, analyse code and develop business strategy proposals.

AI in medicine

An international research team developed BiMediX2 to analyse medical images and produce detailed English and Arabic descriptions. It creates opportunities for telemedicine and cross-border healthcare collaboration.

Every week, we will share the most relevant news on our website, on Telegram channel and on social media. Follow us to stay up to date with the latest developments!

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