Promarketing.tech weekly news (02.12.2024-08.12.2024)
New technology services and features appear every week. This roundup covers developments from simpler business management to new search competitors. Here is what happened.
Yandex Business simplifies branch management
Yandex Business introduced central information management for multi-location companies. Owners can now:
- Monitor and answer customer reviews directly in your account.
- Manage media content: update branch photographs, video and information.
- Check and improve verification of branches to strengthen customer trust.
The new functionality simplifies multi-location management and improves efficiency.
VKontakte updates its feed and editor
VKontakte redesigned its feed and publishing editor. Main changes:
- Focus on visual content: Photos and video stand out more, with text no longer obscuring the image.
- A continuous feed: Content is more fluid and visually appealing.
- New creative possibilities: Users can add music to photos, product prices and polls.
- Simplified post editor: Functions are organised across two screens for usability.
The changes aim to improve experience and audience engagement.
Wildberries expands collection points
Wildberries continues to add customer services. Orders will be available from ordinary newspaper kiosks as well as collection points, making pickup quicker and more accessible.
Is Google losing search leadership?
AI and generative models challenge Google's search dominance. As more users turn to AI for information, Google's share could decline.
Experts predict Google's search advertising share could fall below 50% in coming years.
Every week, we will share the most relevant news on our website, on Telegram channel and on social media. Follow us to stay up to date with the latest developments!
