Paid advertising specialist
We are seeking a full-time remote contextual advertising specialist with strong Google Ads and Yandex Direct knowledge, campaign analysis skills, keyword research, ad creation and optimisation, and analytics experience for conversion measurement.
- Work arrangement:Remote work
- Salary:To be agreed following the interview
- Employment type:Full-time employment, full working day
Requirements
- Strong Google Ads and Yandex Direct knowledge, with particular emphasis on Yandex Direct.
- Analyse campaign KPIs, identify trends and optimise strategies.
- Keyword research, effective ad writing and campaign structure skills.
- Experience with Google Analytics and Yandex Metrica to assess advertising's conversion impact.
- Creativity in advertising development.
- Strong communication skills for working with clients, colleagues and advertising platform representatives.
- Relevant certificates or advertising training are an advantage.
Responsibilities
- Create contextual campaigns around the client's goals.
- Analyse keyword performance and find new relevant terms.
- Monitor competitors' contextual advertising.
- Manage and allocate advertising budgets.
- Run A/B tests and optimise copy and strategy with data.
- Recommend performance improvements.