Mira Murati's Thinking Machines Lab introduces Inkling, its first open AI model
In early 2025, details emerged of the first major product from Thinking Machines Lab, founded by former OpenAI CTO Mira Murati. The company described Inkling, a large AI model designed for versatile, efficient work with different data formats.
Inkling model features
Inkling uses a Mixture of Experts (MoE) architecture with 975 billion parameters, of which 41 billion are active. This provides computational capacity and flexibility across tasks. A key feature is a context window of up to one million tokens, allowing longer, more complex sequences of information to be processed.
Training data scale and capabilities
Before release, Inkling was pretrained on 45 trillion tokens spanning text, images, audio and video. This supports multimodal tasks and flexible applications. Alongside the main model, the company introduced Inkling-Small with 12 billion active parameters for less resource-intensive use cases.
Thinking Machines Lab's market position
Founded in February 2025 under Mira Murati, the startup quickly attracted investment. A July round raised $2 billion at a $12 billion valuation. Another round is being considered that could value the company at $50 billion, reflecting strong investor interest.
Inkling's business and marketing relevance
Advanced AI models open opportunities for businesses seeking integrated digital marketing and systematic growth. Inkling could support data analysis, content personalisation, communication automation and decisions. Integrating such tools can improve traffic strategies, product presentation, analytics and profitability.
Advanced AI such as Inkling needs a systematic implementation approach: sales funnels, transparent analytics and continuous hypothesis testing. These foundations help make marketing investment productive and support consistent acquisition.
Conclusion
Thinking Machines Lab's Inkling launch reflects a shift towards accessible, versatile business AI tools. These developments support companies looking beyond individual suppliers towards an integrated marketing system that manages growth through technology and analytics. ProMarketing.tech combines a systematic approach with modern tools to help integrate such solutions and support measurable sales and revenue growth.
