Marketing techniques to watch in 2025
Marketing changes quickly. We review the trends and techniques relevant in 2025.
Artificial intelligence and machine learning
- More advanced personalisation: AI personalisation can use purchases and behaviour alongside demographics.
- Chatbots and virtual assistants: Chatbots can provide more personalised support for complex requests.
- Big data analysis: AI can reveal patterns in large datasets for better decisions.
Virtual and augmented reality
- Virtual fitting rooms: Virtual fitting can improve clothing shopping.
- Interactive catalogues: VR can offer interactive product exploration.
- Marketing games: VR games can support awareness and engagement.
Social media and video marketing
- Short video formats: Short, engaging TikTok and Reels videos are growing in importance.
- Live streams: Live streams support questions and real-time interaction.
- Social networks as marketplaces: Social platforms increasingly support direct commerce.
Sustainability and social responsibility
- Sustainable development: Demonstrate genuine environmental and social responsibility.
- Sustainable packaging: Sustainable packaging is increasingly important for brands.
- Environmental partnerships: Environmental partnerships can support reputation.
Influencer marketing
- Micro- and nano-influencers: Micro- and nano-influencers can offer loyal audiences.
- Content authenticity: Audiences value authentic creator content.
Conclusion
AI, virtual and augmented reality, social platforms and sustainability are among the trends shaping marketing in 2025.
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