Managing advertising budgets in Yandex Direct
Whatever its size, advertising budget needs deliberate allocation and control to get the best possible return.
Advertising budget considerations
- Setting the advertising budget - the first budget management step. Decide how much you can spend, research the market and competitors, set objectives and estimate the costs of different formats.
- Cost control - the next stage in advertising budget management. Monitor spending carefully to stay within your limit. Use Excel or Google Sheets alongside platform analytics such as Yandex Metrica or VK Ads.
- Cost optimisation - the final stage in advertising budget management. Optimisation helps improve results and make better use of spend: adjust keyword or ad bids, run A/B tests, create ad groups or exclude ineffective terms.
Advertising budget management requires continuous monitoring and optimisation. Define spending, control costs and refine campaigns to get more value from your the advertising campaign.
