Choosing a Yandex Direct campaign type

Yandex Direct supports online promotion across company sizes and sectors.

Direct needs a clear campaign plan.

We help compare campaign types against your goals.

Yandex Direct campaign options

1. Text and image ads:

• A common, versatile advertising format.
• Ads include headlines, text and images.
• Shown in Yandex search, RSYA and partner websites.
• This advertising suits:

- Attracting website traffic.
- Increase brand awareness.
- Encourage sales.

2. Display advertising:

• This format builds awareness and image.
• Display ads include banners, videos and teasers.
• Shown across Yandex partner sites and apps.
• This advertising suits:

- Increase brand awareness.
retargeting previous product visitors.
- Acquire new customers.

3. Mobile app advertising:

• Advertising for mobile applications.
• Shown in Yandex mobile apps and websites.
• Text, images, video and installation buttons.
• This advertising suits:

Increase application downloads.
- Increase user engagement.
Encourage in-app purchases.

4. Smart banners:

• ML selects audiences and refines advertising automatically.
• Smart banners use text and media.
• Shown across Yandex partner sites and apps.
• This advertising suits:

Save ad creation and setup time.
Maximise relevant audience reach.
- Improve conversion.

5. Dynamic ads:

• Uses store data to personalise advertising.
• Dynamic ads may show products and prices.
• Shown in Yandex search and RSYA.
• This advertising suits:

Increase online-store sales.
advertising again to previously interested visitors.
- Lower advertising costs.

6. Search banners:

• A banner above Yandex search results.
• Banners may include video and images.
• It suits:

Draw attention to your product.
- Increase website traffic.
- Increase brand awareness.

7. Yandex homepage display ads:

• A banner on Yandex's homepage.
• Banners may include video and images.
• It suits:

- Maximise audience reach.
- Increase brand awareness.
- Promote important events or offers.

8. Fixed-CPM campaigns:

• This format charges for actions such as purchases or registrations.
• Set your desired cost per action.
• In this format, Yandex Direct selects placements and charges for agreed target actions.
• This advertising suits:

- Businesses with limited budgets.
Businesses measuring ad effectiveness.
Businesses seeking payment by result.

Benefits of fixed-CPM campaigns:

1. Performance-based payment.
2. Precise spending control.
3. Improve advertising performance.
4. Risk reduction.

Conclusion

Yandex Direct offers campaign types for different objectives. Choose according to the business need.

For Yandex Direct campaign selection or management, send an enquiry to Promarketing.
We help select formats and manage campaigns towards your objectives.
With Promarketing your business can thrive.